Editorial Information

The Automotive EV Revolution: Impacts and Challenges for OEMs, Tires and Materials

Forward Focused Webinars

- Tuesday, February 2, 2021

The 2021 Forward Focused Webinar series is Trinseo Synthetic Rubber’s new series of compact, virtual events developed to share insights and discuss future-oriented ideas. Being an innovator in synthetic rubber, Trinseo aims to transform the industry and is therefore strongly committed to advancing industry collaboration towards more ecologically friendly solutions for energy-efficient and environmentally friendly products. Trinseo is at the forefront of innovation, leading the revolution in sustainable synthetic rubber solutions for future mobility.

We invite you to be part of Trinseo’s first 2021 Forward Focused Webinar on Friday, March 26, 09:00–10:30 a.m. (CET). Register now to take part in this online webinar with experts from McKinsey, LMC, and Trinseo. 

Topics include:

  • Global and regional overview of the automotive industry’s transition to EVs
  • Increasing role of materials in curbing emissions
  • Drivers for tire standards, regulations, and customer demand
  • Shifting performance property priorities for EV tires
  • Material innovation to meet sustainability and performance goals/targets 


  • Timo Möller, Head of McKinsey Center for Future Mobility (MCFM) at McKinsey & Company
  • Fehmi Yüksel, Consultant at McKinsey & Company
  • Robert Simmons, Managing Director, LMC Tyre and Rubber
  • Sandra Hofmann, Director of Technology & Innovation, Synthetic Rubber at Trinseo

Click here to complete your registration.

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Editorial Information

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